HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Tickets
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
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Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
The startups that are revolutionizing the hospitality industry and set to make waves in the coming years will take center stage at this summit. Just as HIP did a decade ago, we want to shine a spotlight on this new generation of projects, concepts, and business models that are transforming the way we understand dining, hospitality, and gastronomic experiences.
At the Business & Concepts Summit, we will explore what drives these innovators, how they are solidifying their ideas in a competitive market, and which factors are behind their success. We’ll analyze emerging trends, new formats, and disruptive strategies that challenge traditional models and pave the way for a more innovative, digital, and sustainable hospitality industry.
An unmissable event to get inspired, spot new opportunities, and meet firsthand the entrepreneurs and brands that are defining the future of the Horeca sector.
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