HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Tickets
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Submit your proposal
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
At HIP 2026, New Food Trends will celebrate a very special edition as part of the event’s 10th anniversary, solidifying its position as the leading platform for discovering the innovations shaping the future of gastronomy and foodservice. This gathering focuses on identifying and analyzing the food trends that are influencing products, customer experience, operations, and business models.
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