All Speakers Speaker Patricia García Position: Global Food & Beverage Director Company: Melia Hotels Sessions Tue 11 Mar 15:30 - 16:05 Premium VIP Pass Phase 1: EMPATHISE : ‘What is this?’ & ‘Brand Drama Roulette’.’ Tue 11 Mar 16:30 - 17:05 Premium VIP Pass Phase 2: IDEATE + DEFINE | ‘1, 2, 3… Answer Again!’ & ‘Brief without Beef’ & ‘Brief without Beef’