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Julio Alejandro Sanchez - HIP - Horeca Professional Expo
16 -18 February 2026 | IFEMA - Madrid
Speaker

Julio Alejandro Sanchez

Position:
Commercial Director
Company:
DDI y Fedishoreca
Julio Alejandro Sanchez

My career started in the supply chain at an international level, where I gained a global perspective on distribution. Over time, I discovered my passion for sales and operations in HORECA, combining commercial and operational strategy. As Commercial Director at DDI and a member of the ADISCAT board, I am actively involved in the transformation of the sector. At HIP 2025, I will represent Fedishoreca and share how digitalization is driving the value chain in HORECA.

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