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With Digitalization on Our Heels - HIP - Horeca Professional Expo
16 -18 February 2026 | IFEMA - Madrid
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With Digitalization on Our Heels

Tue 11 Mar | 13:15 - 13:30

Business Pass
Business Pass

Hospitality in Spain is experiencing an excellent reputational-gastronomic moment but a tough strictly economic-business moment. The great challenge for the sector will be to understand that it must grow in digital maturity. In this presentation, Federico Fritzsch, CEO of Gstock, will analyze the immediate future of the sector and provide the keys for hoteliers to understand that it is they who must pursue digitalization… and not the other way around.

Speaker
Federico Fritzsch

Federico Fritzsch

CEO

Gstock

Moderator
Daniel Pérez Rovira

Daniel Pérez Rovira

Consultant and Trainer specializing in Revenue Management for tourist accommodations

The Revenue Run Rate