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How to Take Advantage of New Consumption Moments to Sell More - HIP - Horeca Professional Expo
16 -18 February 2026 | IFEMA - Madrid
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How to Take Advantage of New Consumption Moments to Sell More

Tue 11 Mar | 13:00 - 13:20

Business Pass
Business Pass

Beverages and snacks are key to capturing new consumption opportunities and improving profitability. In this talk, we will explore how to adapt the offer to emerging trends, such as afterwork or between-meal consumption, optimizing the beverage and snack menu to attract customers, retain them, and maximize income in less exploited time slots.

Speakers
David Ventura

David Ventura

Commercial and Distribution Director

Frit Ravich

José Luis Gutiérrez

José Luis Gutiérrez

Chef/Bartender/Sommelier

Pepe Gutiérrez

Moderators
Jorge Navarro

Jorge Navarro

General Director

TOB Strategy