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How to Sell More Drinks in a Gastronomic Establishment? The Role of the Beverage Expert - HIP - Horeca Professional Expo
16 -18 February 2026 | IFEMA - Madrid
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How to Sell More Drinks in a Gastronomic Establishment? The Role of the Beverage Expert

Wed 12 Mar | 12:20 - 12:45

Business Pass
Business Pass

Presentation that delves into the importance of training in gastronomic establishments, emphasizing how the figure of the beverage expert not only boosts sales but also educates the team in effective selection, presentation, and recommendation, elevating the customer experience and enhancing the value of the establishment’s offer.

Speaker
Elisa Ucar

Elisa Ucar

Director EDA Drinks & Wine Campus

EDA-Basque Culinary Center

Moderator
Jorge Navarro

Jorge Navarro

General Director

TOB Strategy