Analysis of successful models of cocktail bars not located in the big capitals, where demand is greater and the weight of tourism can be decisive in some cases: Based on the strategies of different entrepreneurs, we will see how to conquer territories that have not traditionally been «cocktail» and position themselves as relevant businesses in the sector. Are there opportunities outside the big cities for cocktail bars? What are the keys to success outside the big cities for cocktail bars? What is the best model in these environments?