The aim is to provide value on how acoustic comfort in spaces serves as a tool for customer loyalty and customer acquisition, thanks to the experience that we manage to transmit to the customer inside the spaces. Acoustics is one of the areas that is undergoing the greatest evolution in restaurant spaces due to the important value it brings to the business and the differentiation that exists between competitors. Several success stories of businesses that have opted for acoustic comfort as a sign of identity for their premises will be presented.