Creating a business opportunity is the paradigm of any entrepreneur, finding the right idea on which to base a business initiative with a profitable economic structure is what the vast majority of entrepreneurs who choose to start a business pursue. But when not all the circumstances are favourable in the territory where the activity is set up, how is this opportunity created? What resources should be used? The 359 team has managed to create from nothing a meeting point for the cocktail sector, making knowledge its main value. Its various training sessions, whether through the presentation of the latest innovations or masterclasses by leading international figures, have made this consultancy the epicentre of bartending in the south of the peninsula.