Jaime Chicheri, Creator of RevenueManagementWorld.com: the ecosystem of projects for hoteliers seeking to improve the profitability of their businesses, has revolutionized the profession of Revenue Management and Hotel Marketing by creating a community of independent professionals related to these matters. In this paper, Jaime will explain the keys to make the leap to freedom and professional independence: 10 years of condensed personal experiences in 20 minutes.