HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
HIP HOSPITALITY 4.0 is the cross-industry Congress on innovation, technology and transformation for the HORECA world. Moreover, it has individual agendas for each professional as well as verticals for every industry segment.
It is a different way of approaching your customer through a unique content and high strategic value.
We use technologies such as cookies to store and/or access device information. We do this to improve the browsing experience and to display (non-)personalized ads. Consent to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Failure to consent, or withdrawal of consent, may adversely affect certain features and functions.