Digitalization is one of the major axes around which the congress will revolve, that is why it has its own agenda in which the professional of any type and size of business can digitalize the different areas of his company.

Digital Agenda is designed for all those professionals who want to understand the process of digital transformation of the industry and how new technologies are revolutionizing the sector and changing the relationship model with customers.

To take a business to the next level you have to have a strategy to manage digital tools, such as online reviews or opinions, as well as know how to position an establishment in social networks and make it more profitable.