Back to agenda The Secret Behind the Success of Biscoff Cookie: How a Unique Flavor Revolutionizes Major Collaborations Mon 10 Mar | 12:50 - 13:20 Business Pass Business Pass Join us in this roundtable discussion to discover the success story of Biscoff cookie becoming the star ingredient thanks to collaboration with key references in different business models: Dunkin’, Europastry, and Dúo Harinero will share how they work with Lotus Bakeries to create irresistible proposals that conquer consumers. Speakers Carlos López Saez CEO El Dúo Harinero Marta Cortés Europastry Karina Castillo CEO y CMO Dunkin´ España Moderators Rosa López Huerta Directora de Marketing Lotus Bakeries