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Fernando Usera - HIP - Horeca Professional Expo
16 -18 February 2026 | IFEMA - Madrid
All Speakers
Speaker

Fernando Usera

Position:
Co-Founder
Company:
Supernormal
Fernando Usera

Holds a degree in Industrial Engineering. After pursuing a Master’s degree in the Electric Power Industry, builds, with two other partners, Alterna, an energy retailer focused in the residential sector. In the 7 years running the company, it reached 180.000€ and an income of 110M€.
After Alterna, Fernando starts Supernormal: a company that grows, transforms a sells directly to end-consumers sustainable a top-quality food.

Sessions