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Brand Positioning: Standing Out in a Competitive Market - HIP - Horeca Professional Expo
16 -18 febrero 2026 | IFEMA - MADRID

Brand Positioning: Standing Out in a Competitive Market

Mon 10 Mar | 11:15 - 11:45

En un mercado tan competitivo y maduro como el hotelero, y en un contexto cada día más digital donde la economía de la atención es el último desafío, cada día es más difícil que una marca sea reconocida y recordada. ¿cómo llegamos al top of mind?

Ponentes
Stephan Keschelis

Stephan Keschelis

Head of Membership Growth – Europe

Travelzoo

Wytze Van Berg

Wytze Van Berg

Vice President EMEA

BWH Hotels

Miguel Casas

Miguel Casas

Managing Director

Stoneweg

Moderators
José Ignacio Sánchez Butragueño

José Ignacio Sánchez Butragueño

Managing Partner

Braintrust Hospitality