As a consultant in the development of new products in the food and beverage sector, expert in trend analysis (coolhunting), its application and development, both for well-known international companies such as Coca-Cola, as well as for individuals, Sergio will share his vision on the different trends in the bar sector: from delocalising consumption to the customer’s home, the incorporation of new moments of consumption or how to redesign menus adapted to new objectives both in terms of profitability and positioning. With all of you, Sergio Estévez, the thinking head behind the scenes.