To reactivate the restoration it is necessary to recover the consumer, but to do so in a profitable way. In an environment that is still uncertain, it is necessary to activate actions and reinvent concepts that make our business more attractive to the end customer, but also ensure profitability. This is not the time for the “nice to have”. That is why a multidisciplinary vision that combines business, commercial focus, brand, image and communication in a comprehensive action plan is more important than ever. Innovation + Experience + Optimization + Efficiency = Profitable Businesses In the session we will share real cases of reactivation of hospitality businesses from this double perspective of business and communication.