We are in an increasingly competitive world and where the covid has suddenly accelerated the process of digital transformation of organizations. The digital world is already our natural habitat where we can develop our businesses in all areas of the organization. But what are the key steps for our organization to compete by generating business in the world of Tourism? We have created a toolbox with the basic concepts to be able to survive in the face of the great challenge of the digital world. If we are not digital we do not exist!