Leaders of all industries must build a cohesive, sustainable and profitable culture. Horeca industry leaders do too, but the opportunities – and the risks – of food service companies are unique to the industry. To create a culture of growth and profitability, leaders must broaden their perspective and consider how they align with the purpose, promises and values of the brand. What separates mediocre restaurants from exceptional restaurants? Culture. A strong culture creates a beacon that attracts guests and the best talents to work for in your business. A weak culture produces a high turnover and the little constant and much less growing flow in sales that so many restaurants experience. Donald Burns will take you through 12 steps you must take to configure your culture for long-term success.