Technology is breaking, destabilizing and modernizing the stability of all types of industries: health, transportation, music, hospitality, media and education, to name a few. In Horeca, it is key to have all kinds of indicators and comparatives to make appropriate and timely decisions. And, if the differential factor that we all pursue is not in the food, and it has to be in the concept or in the experience, how far will the differentiating experience come from the digital world and technology?