Roberto will share a methodology that has been successfully applied in clinics worldwide and has streamlined through a game board, a clear and specific map for restaurants individuals and small chains stop moving blindly into a battle that can not win, without a map and without a guide. All with the goal of creating a monopoly of value to your client does not have more options to go to your restaurant, stop competing on price, because the price war is full of dead business, define a clear message and powerful move your employees to action, reduce turnover of your employees and thus training costs, while increasing the satisfaction of your customers. A methodology that puts you in a clear and concise map to make your business grow geometrically because the main brake on growth is not due to lack of talent effort or will, but the lack of a strategic map that allows you define your client want and stop wasting money and energy trying to please everyone.