The digital interaction during the Customer Journey – maps each of the stages, interactions, channels and elements that our client goes through from the attraction phase to the loyalty phase, and allows us to know the experience that customers have with the business- of a restaurant customer will continue to increase, and requires a specific impact analysis: when objective data falls short, to analyze emotions, feelings or impressions, it is necessary to have other tools that allow us to analyze better, what happens in the mind of our client when we incorporate the digital layer. By deconstructing the process, as Donald Burns proposes, we have the opportunity to understand and design it better.