Understanding the connection between digitalization and the real ROI of the company is the first step for the transformation to an integrated digital management of the entire business. The solution is in the cloud and in the digital tools to configure a digital ecosystem that allows more efficient management, especially of SMEs, who need to configure this operating environment according to their needs, diverse in each business. The hybridization of backoffice-frontoffice digitalization allows hyperpersonalized digital structures that offer the key information for day-to-day and strategic decision making.