19-21 FEBRERO 2024
  • 19/02/2019
  • 17:45 - 18:30
  • Comparte esta sesión:

Nowadays, most producers depend on distribution to sell. But there are success stories like Apple, Dell or Zara that show us the opposite, although this is not something reserved only for large companies and there are many small brands that have also achieved it. In the same way, there are many hotel chains that have managed to reduce their dependence on intermediation as well as hundreds of independent hotels that are following the same path. They have struggled and found a relationship with distribution much more balanced and profitable for their interests.