19-21 FEBRERO 2024
MADRID - IFEMA

Inspirational Keynote: Supply Chain Summit

  • 19/02/2019
  • 10:30 - 11:30
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The food service is a growth opportunity for the manufacturer that presents great marketing differences. When in Retail, it is transacted in Foodservice it is transformed. So it is not possible to draw a unique marketing strategy. Understanding the needs of the hospitality buyer is key. However, at a time when the channels merge, what will be the new rules that will govern the market?