19-21 FEBRERO 2024

Horeca Wine Show: Marketing in bottle

  • 20/02/2019
  • 13:00 - 13:30
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Labeles, bottles, colors, formats … In this session you will discover how the image of a wine brand is designed and why the bottle is a fundamental part when communicating what each wine means. You will learn to identify the label as a key promotional element and marketing strategies of wine.