In an environment in which immediacy is a critical factor in consumer satisfaction, the ability to arrive, in the expected time and manner, is the line that separates success from failure. David Martínez Fontano, Dtor. of Operations of Makro Spain, will show us the future of the distribution in Foodservice and in Retail. He will be accompanied by Guillermo del Campo, Dtor. of the Market of La Paz, who will exemplify the revolution that the market has experienced thanks to the agreement with Amazon Prime.