19-21 FEBRERO 2024

Benjamín Calleja: The new models in the digital era

  • 18/02/2019
  • 12:00 - 12:45
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Keynotes and round tables dedicated to business management and teams, strategy, trends, cuisine, revenue, marketing, digital transformation, horeca technology, sustainability, gastronomic product, business models, …to empower the Perfect Restaurant model. The objective of Perfect Restaurant Project is to give a choral vision of what a perfect restaurant should be in all its areas. An exercise in applying trends to establish a successful restaurant today and in the upcoming years (something extremely risky as the world evolves), taking into account that the customers who will sit at our tables will be the new generations Millenials ( born as of 1990) and Alfa (born as of 2011). Within Perfect Restaurant Project we will ask ourselves many questions: How is excellence managed and the gastronomic management of the product adapted to each different type of audience and budget? How are the new technological tools managed in a new kitchen that aims to maintain traditional techniques of cooking? How should profitability be considered in any type of concept? Are marketing strategies different for each business model? How should we manage to create a trusted, talented and motivated team, committed to the values ​​of the company? How should the maximum use of all foods be managed in restaurants?