Digital Agenda & Marketing

Marketing no longer exists without artificial intelligence—that’s a fact. But rather than using AI to create artificial brands, leading companies are leveraging the potential of these new tools to craft strategies that are more artisanal than ever. Real Brands have become an undeniable reality, and AI allows both large teams and small ones to take their brand to unexpected heights.

At the Digital Marketing Summit, we will see how brands have evolved—and revolutionized—their strategies to adapt to the new market reality: new consumers, new technology, new consumption moments. Yet a common philosophy unites them: everything must be taken to the next level. From KFC to Krispy Kreme and La Fresería, various brands and chefs will share their strategies—and their marketing bold moves. And some of these bold moves are worth sharing. This is the reality today: an unpredictable market that rewards originality and authenticity more than ever.

In an environment more dynamic than ever, Artificial Intelligence and Artisanal Marketing are the new recipe for success.

Beyond Loyalty: Building Communities – In a world where customers seek to belong, not just buy, we will explore how the most inspiring brands are building vibrant, authentic, and engaging communities. Discover the keys to transforming loyalty into emotional connection, repeat business into commitment, and audiences into brand ambassadors who believe in — and create with — your brand.

Designing the Stay – In the premium and luxury segment, differentiation is no longer measured in stars, but in emotions. Designing the Stay is a session dedicated to exploring how design and experience intertwine to create stays that inspire, move, and leave an indelible mark on the guest’s memory.