All Speakers Speaker Fabián González Checa Position: Director, Luxury Company: Braintrust Fabián González is an expert in luxury tourism with a strong background in hotel management and a long-standing career in the tourism and hospitality sector. He currently serves as the Director of the luxury division at Braintrust, where he leads the Forward_Travel project, established in 2019 to develop the luxury segment in emerging tourist destinations. In addition, he is a market analyst for Spain at Phocuswright, contributing to the analysis of trends and developments within the tourism industry. He also collaborates with various universities and training institutions, and is a regular speaker at national and international conferences on tourism and hospitality. Sessions Mon 10 Mar 10:30 - 10:45 Introducción. Las Antileyes del Marketing de lujo Wed 12 Mar 11:00 - 11:30 Hoteles como Destinos Gastronómicos: Inspiración y Modelos de Éxito Wed 12 Mar 12:00 - 12:30 Diseñando Experiencias Inolvidables en el Sector Hotelero