All Speakers Speaker Brian Fuks Position: Cofounder Company: Olsen Sandwich Argentine entrepreneur and co-founder of Olsen Sandwich, an innovative brand in gastronomy. A Business Administration graduate from UBA, he developed his strategic vision and passion for business. In 2022, alongside his partner, Ayelén Avalos, and Alejandro Polo, co-founder of Empanadas Malvón, he founded Olsen Sandwich to introduce a previously non-existent category in Spain: the sandwiches de miga, a classic of Argentine cuisine Sessions Tue 11 Mar 13:15 - 13:35 Reinventing the Sandwich