All Speakers Speaker Enrique Lezcano Position: Director F&B Company: F&B Vicci Hoteles He began his career in family-run restaurants and top-tier establishments. He joined the Kukuarri NH project alongside Martín Berasategui and Iñigo Lavado, and later the R&D&I department of Grupo VIPS, integrating gastronomy and profitability. He continued his career at Meliá Hotels International, where he rose to Director of F&B for the Spain region. He has collaborated with Cascajares, Zalacaín, the Casa de España in Morocco, and the academic sector, notably contributing to the development of the F&B Master’s program at BCC (2018) and completing training at Harvard (Science & Cooking). He is currently Head of F&B at Vincci Hoteles. Sessions Tue 17 Feb 17:05 - 17:40 Auditorium Business & Concepts Hotel F&B: Turning Necessity into Opportunity