All Speakers Speaker Tania De Anta Position: Founder Company: Gastro Marketing Eating Stories Founder of the gastronomic consultancy Eating Stories, she has over 15 years of experience in the creation and management of brands across all continents. She specializes in advising foodservice companies on branding, management, and brand expansion; creating modern brand identities through disruptive methodologies and increasing the profitability of existing brands through analytics-driven and omnichannel management. She is also involved in teaching at various universities and is the Director of the Master’s Degree in Gastronomic Marketing at the prestigious Hofmann School. Sessions Mon 16 Feb 12:00 - 12:30 Innovation Theatre by MAPFRE Creativity, control, and profitability: the new equation for baking Wed 18 Feb 10:30 - 10:45 Digital Theatre Artificial Intelligence: Craft Marketing Wed 18 Feb 10:45 - 11:05 Digital Theatre KFC: Winning by Pushing Boundaries Every Time Wed 18 Feb 11:50 - 12:10 Digital Theatre I’m Going to Open a Burger Joint in an Airplane — And Park It in a Parking Lot. Promise. Wed 18 Feb 12:10 - 12:40 Digital Theatre Unstoppable Trends and New Consumer Types Wed 18 Feb 12:40 - 13:00 Digital Theatre The Success of the Single-Product Model and the La Fresería Phenomenon