All Speakers Speaker Juan Sánchez Position: Director of Sales Company: Laduc Juan Sánchez is the Commercial Director at Laduc, a company specializing in gastronomic solutions for the Horeca channel. With over 30 years of experience, he has led projects in organized catering, hospitality, and independent distribution. Since 2017, he has managed Laduc’s commercial division, helping operators and chains transform cost-focused models into value-driven, differentiated, and profitable solutions. Previously, as National Sales Manager at Dr. Oetker Ibérica, he drove the Foodservice business in Spain and Portugal. Sessions Tue 17 Feb 17:05 - 17:40 Auditorium Business & Concepts Hotel F&B: Turning Necessity into Opportunity