All Speakers Speaker Jesús Cubero Position: Ex CMO Vicio, KFC, Burger King Italia Company: Marketing Advisor / Fractional CMO With over 20 years of experience in B2B and B2C marketing and communications, both nationally and internationally, in sectors such as FMCG, retail, and services, having served as CMO and VP of Marketing at companies like Vicio, KFC, Burger King, Adecco, and Telepizza. Currently, he is a Marketing Advisor and Fractional CMO for several companies (start-ups, scale-ups, and expansions) in sectors such as food retail, renewable energy, baby food, cosmetics, health foods and nutritional supplements, travel, and education, advising startups and growing companies on marketing strategies, brand positioning, and digital scaling. Sessions Tue 17 Feb 18:40 - 19:10 Auditorium Business & Concepts Innovate or disappear: new rules of marketing that sells