All Speakers Speaker Gonzalo Mateos Position: Founder Company: Expansión y Estrategia MAD Over 20 years of experience in consulting and strategic retail expansion, advising different retail concepts and clients on the real estate market in the Iberian Peninsula. This includes demographic and property analysis, feasibility studies, valuation and development appraisal, property market research and urban economic studies. Drove relations and actions with different Corporate Departments to co-ordinate and stimulate all their retail activities regarding outlet stores in order to reach maximum sales and stores EBIT results and targets, within Corporate and local policies in Spain. Sessions Mon 16 Feb 13:30 - 14:00 Innovation Theatre by MAPFRE Evolution and Creation of the “Ice Cream” Concept: From Cocktail to Greek Yogurt Tue 17 Feb 11:40 - 12:00 Auditorium Business & Concepts Desarrollo de Negocio & ExpansiónMarketing & Ventas Leading Successful Concepts and Innovating at Every Opening Tue 17 Feb 12:00 - 12:30 Auditorium Business & Concepts Desarrollo de Negocio & ExpansiónMarketing & Ventas New Concepts for New Habits Tue 17 Feb 13:30 - 13:50 Auditorium Business & Concepts How We Buy Today: The New Ready-to-Go Food Consumer