All Speakers Speaker Elena Boned Position: Director of Innovation, Digitalization and New Concepts Company: Serunion Elena Boned de la Guardia is Director of Innovation, Digitalization and New Concepts at Serunion. She leads projects that integrate artificial intelligence, digitalization and customer experience to transform the foodservice industry. With a degree in Economics, a PDD from IESE and an MBA from ESADE, she combines strategic vision and creativity to drive disruptive solutions that redefine gastronomic interaction in B2C and B2B environments. Sessions Mon 16 Feb 16:00 - 16:30 Digital Theatre Artificial Intelligence: what is really working Tue 17 Feb 12:40 - 13:10 Innovation Theatre by MAPFRE Business models for foodservice: Every space is an opportunity