Back to agenda Change without Breaking: How to Innovate in Traditional Structures Mon 16 Feb | 12:30 - 13:00 Innovation Theatre by MAPFRE Business Pass How do you innovate in businesses with tradition, identity, and a pre-existing structure? This panel will explore how to introduce management changes without losing coherence, culture, or viability. Speakers Oswaldo Brito Founder Pa de Kilo María Magdalena Villaseca Food designer Hofmann Ángela de Haro Director of the Master’s Degree in Innovation and Gastronomic Management Hofmann y Cooking Numbers Juan Umbert Founder Makeat Moderators Jaume Cot del Valle Vilbo