All Speakers Speaker Pedro Rodríguez Position: Co-Founder & COO Company: Roost Chicken Entrepreneur and COO with over eight years of experience in the hospitality sector, developed in high-growth and expansion environments. I have been actively involved across all stages of the business, from daily operations and team management to defining expansion strategies and improving profitability. I led the creation and growth of Roost Chicken, expanding from a single opening to six locations in five years. My specialization focuses on the strategic application of new technologies in marketing, delivery, and management software to professionalize operations and optimize decision-making. Sessions Tue 17 Feb 18:10 - 18:40 Digital Theatre Marketing & VentasNuevas Tecnologías Applied technology: innovation that impacts business