Rubén Santos

As Co-Founder and CEO of Del Poble, I have worked from the beginning on defining the strategic vision, designing the business model, and building a brand capable of growing without losing its core identity.

My goal and role is to maintain a company with structure, purpose, and a clear vision. This includes focusing on the long-term vision of establishing strategic decisions related to expansion, growing ambitiously but with sound judgment.

This consistency has allowed Del Poble to differentiate itself in a highly competitive sector.