Nerea Matilla

Nerea Matilla Vecino is Head of Strategy at TOB Strategy Consultant and a lecturer in marketing and communication at the Basque Culinary Center. She holds a degree in Business Administration and a Master’s in Marketing from the University of Deusto. With over 20 years of experience in the gastronomy sector, especially in the world of beverages, she spent 16 years at Pernod Ricard Bodegas, where she worked as Brand Manager for leading brands such as Azpilicueta, Campo Viejo and Perrier Jouët. A strong believer in the power of brands, she focuses on building meaningful, consistent and long-term brand strategies.