All Speakers Speaker Juan Carlos Sanjuan Position: Founder & President Company: Casual Hoteles He is a tourism enthusiast. Since the age of 18, he has been part of brands such as Meliá, High Tech Hoteles, Olympia Hotel and Holiday Inn. His determined character and ambition to change the world led him, in 2013, to make his great dream come true: creating a distinctive hotel chain. Today, it operates 25 establishments and is present in 14 cities, five of them international. Juan Carlos Sanjuán always puts into practice his favourite phrase: “Let’s make things happen Sessions Mon 16 Feb 11:20 - 11:55 Auditorium Business & Concepts How to Keep Surprising Customers in a Saturated Market