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HIP 2027
The leading Horeca innovation eventBook your space
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Exhibit
Include HIP in your marketing plan and boost salesExhibit
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Visit
1-3 March 2027 - IFEMA Madrid | 10:00 - 19:00 hVideo on demand
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Congress
Hospitality 4.0, the world largest congress on trends and new conceptsVideo on demand
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Activities
Networking, business opportunities and quality leadsTickets
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Awards
We reward the most innovative hospitality companiesTickets
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Partners
Companies, associations and media supporting in HIPExhibit
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Media
Sin Filtro by Montagud
Two red diamonds mark the entrance
It’s not a warning… it’s a promise.
A visual signal that what happens inside is neither softened nor sugarcoated. Here, finally, things are said clearly.
The name of the space, Sin Filtro, stands out crisp, powerful, and striking—just like the concept behind it: saying what many think, but few dare to speak aloud. The diamonds evoke the forbidden, the things that weren’t shown during children’s hours. A symbol of the desire to go beyond limits, to tackle uncomfortable, real, fundamental topics.
Because in the kitchen—as in life—the important things often happen off-script.
The legend integrated into the second diamond unites two forces:
Montagud, the publishing house that has spent more than a century listening to and writing the truths of chefs, and HIP, the stage that embraces the courage to speak them.
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