Restaurant Trends 2026

Marcas de Restauración is holding the 2026 edition of Restaurant Trends, the annual meeting of organized restaurant industry executives in Spain, within the framework of HIP – Horeca Professional Expo on February 17, 2026.

Restaurant Trends is the landmark annual event on branded restaurant trends, held within the framework of the HIP trade fair. It is an essential meeting point for CEOs, marketing directors, and industry leaders who seek to anticipate what’s coming and connect with the key factors that will shape the future of the industry.

Throughout its history, the event has established itself as the sector’s major meeting hub — a space to discover innovative projects, new brands entering the Spanish market, and European restaurant models that are transforming the way the business is understood.

Restaurant Trends is also a space for networking, exchanging experiences, and actively engaging with inspiring talks that connect the sector with new perspectives, talent, and growth opportunities.

In addition, the key figures of the year are presented, along with data analyses, applicable trends, and insights on digitalization, people, sustainability, health, quality, and innovation — everything needed to drive results and build a more competitive and better-prepared sector.

In short, it is a modern, innovative, and strategic event designed to ensure that every attendee walks away with practical tools, inspiration, and a clear vision of where branded restaurants are heading

A national business association that represents the leading branded restaurant groups operating in Spain, both national and multinational, for the past 30 years. It currently brings together 52 companies with more than 170 brands, generating an annual turnover of €8.1 billion and operating nearly 8,000 establishments throughout Spain.

Marcas de Restauración advocates for the interests of the sector, communicates the activity and needs of its member companies to public administrations, coordinates sector-wide communication, and facilitates access to strategic information to drive the overall growth of the industry.

It is a top-level network made up of executives from all areas of the business, who find in the association a genuine space for collaboration, visibility, and growth within the sector.