Anticipating the Future of Hospitality

HORECA FUTURA is an initiative promoted by HOSTELERÍA DE ESPAÑA within the framework of HIP (Hospitality Innovation Planet), which has established itself as a benchmark space for the hospitality industry. This summit has been specifically designed for business owners, associations, and key players across the sector’s value chain, with the aim of anticipating the changes and challenges that define the present and future of hospitality. This year’s edition will bring together experts from various fields and influential figures to offer a comprehensive and up-to-date view of the main trends transforming the sector.

The HORECA FUTURA 2026 agenda delves into topics of vital importance, such as digitalization, social sustainability, personalized customer experience, and new consumption models in foodservice. Attendees will have the opportunity to participate in talks and panel discussions with experts, opinion leaders, and innovative companies, creating a unique space for learning and collaboration.

In addition, HORECA FUTURA serves as a place of inspiration and networking for professionals seeking to stay at the forefront in an ever-evolving environment. This summit not only allows participants to learn first-hand about best practices and success stories, but also to build strategic connections with other industry players. It is a platform that fosters dialogue and reflection, helping attendees identify new business opportunities and adapt to an increasingly demanding and conscious consumer.

With a strong commitment to sustainable development and continuous innovation, HORECA FUTURA at HIP 2026 becomes an essential meeting point for those who wish to lead change in the hospitality industry. This event reaffirms the mission of HOSTELERÍA DE ESPAÑA to support and enhance a sector that, through innovation, adapts and responds to the challenges and opportunities of a globalized and constantly evolving market.