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HIP 2027
The leading Horeca innovation eventBook your space
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Exhibit
Include HIP in your marketing plan and boost salesExhibit
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Visit
1-3 March 2027 - IFEMA Madrid | 10:00 - 19:00 hVideo on demand
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Congress
Hospitality 4.0, the world largest congress on trends and new conceptsVideo on demand
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Activities
Networking, business opportunities and quality leadsTickets
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Awards
We reward the most innovative hospitality companiesTickets
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Partners
Companies, associations and media supporting in HIPExhibit
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Media
Eatertainment & Leisure
The Gastronomic Leisure Revolution
The new paradigm of Eatertainment is transforming the way people eat, drink, and have fun. Gastronomy meets entertainment to create immersive experiences that engage audiences throughout the day—from creative brunches to festivals combining music, cocktails, and culinary offerings.
This Summit will explore how brands, restaurant groups, and event organizers are integrating leisure, music, and gastronomy into a unified language, generating new formats that attract audiences, boost revenue, and turn every moment into a shared experience.
It is a space to analyze the trending concepts and strategies behind projects that transform free time into a complete sensory experience: eating, drinking, dancing, enjoying, and connecting. Hospitality is expanding beyond the restaurant, and the future of leisure is already served.
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