HIP 2026
The leading Horeca innovation event
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Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Tickets
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
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Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
Caring with Purpose: Transformative Solutions for Connected Care
Social and healthcare services require competence, initiative, and investment. Are we ready?
Now more than ever, the social and healthcare sector is compelled to reinvent and innovate. Investment, new management and expansion models, digitalization, and technological advances support the professionalization and growth of this sector, which forms the foundation of the essential care economy.
To meet the changing needs of the elderly population, the sector must be prepared and move forward hand in hand with social and healthcare professionals.
The 7th National Congress on Dependency and Healthcare by Alimarket, to be held on February 16, 17, and 18, 2026, within the framework of HIP, will once again become the voice and meeting point for the entire dependency care sector, sharing knowledge and providing the necessary resources to ensure its development.
Tickets & Benefits
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