Horeca New Business Models Awards 2026

The HORECA NEW BUSINESS MODELS AWARDS at HIP 2026 are designed to recognize the work, leadership, and transformation of companies that invest in innovation in the Horeca sector, focusing on areas such as business models, new products, teams, communication management, operational processes, marketing, or customer experience.

Receive recognition from the entire Horeca sector at a special gala to be held on February 17 in the Main Auditorium of HIP 2026, in front of hospitality business leaders and executives, offering winners an unprecedented opportunity to showcase their work to the world and put it in the spotlight of a world-renowned platform.

The key dates to keep in mind are the following:

• All applications must be submitted before January 12th, 2026.
• We will announce the results starting January 26th, 2026.
• Awards Ceremony, February 17th, 2026 at HIP – Horeca Professional Expo