HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Tickets
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Submit your proposal
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
Steakhouse is HIP’s dedicated area for brands working with meat products, premium steaks, selected cuts and burgers that want to showcase their offerings to key decision-makers in the Horeca sector. This space is designed to boost visibility, generate business opportunities and connect with professionals looking for meat solutions that make a real impact on their menus.
The Horeca industry is constantly evolving: consumer habits shift, new dining formats emerge and demand grows for proposals based on authentic flavor, solid craftsmanship and consistent quality. In this context, meat products —from steaks to burgers— have become essential for attracting customers and strengthening any establishment’s offering.
At Steakhouse, industry professionals discover ideas, products and suppliers capable of inspiring new creations, expanding their menus and improving the profitability of their businesses.
For exhibiting brands, this space represents a unique opportunity to connect with qualified buyers, expand their commercial network and position themselves as key players in the Horeca meat market.
We use technologies such as cookies to store and/or access device information. We do this to improve the browsing experience and to display (non-)personalized ads. Consent to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Failure to consent, or withdrawal of consent, may adversely affect certain features and functions.